Gedanken zu Marken, Gestaltung und Technologie.

Beobachtungen aus der Designpraxis, neue Perspektiven und Fragen, die mich beschäftigen.

Remote Work: It’s About More Than Skipping the Commute

A brand becomes recognisable when the same decision is made again, in every touchpoint.

6 Jul 2026

Strategie

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Remote Work: It’s About More Than Skipping the Commute

A brand becomes recognisable when the same decision is made again, in every touchpoint.

6 Jul 2026

Strategie

Article cover placeholder

Remote Work: It’s About More Than Skipping the Commute

A brand becomes recognisable when the same decision is made again, in every touchpoint.

6 Jul 2026

Strategie

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Why the strongest brands don't compete for attention

Recognition is not won by shouting louder. It is built by repeating one clear idea until people can finish the sentence for you.

18 Jun 2026

Markenidentität

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Why the strongest brands don't compete for attention

Recognition is not won by shouting louder. It is built by repeating one clear idea until people can finish the sentence for you.

18 Jun 2026

Markenidentität

Article cover placeholder

Why the strongest brands don't compete for attention

Recognition is not won by shouting louder. It is built by repeating one clear idea until people can finish the sentence for you.

18 Jun 2026

Markenidentität

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The quiet power of clarity

Recognition beats attention.

27 May 2026

Editorial Design

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The quiet power of clarity

Recognition beats attention.

27 May 2026

Editorial Design

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The quiet power of clarity

Recognition beats attention.

27 May 2026

Editorial Design

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What a design system owes the people using it

A system that only its author can operate is not a system. It is a preference.

9 Apr 2026

Digital

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What a design system owes the people using it

A system that only its author can operate is not a system. It is a preference.

9 Apr 2026

Digital

Article cover placeholder

What a design system owes the people using it

A system that only its author can operate is not a system. It is a preference.

9 Apr 2026

Digital

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Themen entdecken

Markenidentität

Print

Digital

Strategie

Webdesign

Editorial Design

Bist du bereit?

Für eine neue Marke, eine Website oder die Weiterentwicklung deines Auftritts: Erzähl mir kurz, worum es geht.

Alexander Nemec · NEAL

  • Marken mit Charakter.

Bist du bereit?

Für eine neue Marke, eine Website oder die Weiterentwicklung deines Auftritts: Erzähl mir kurz, worum es geht.

Alexander Nemec · NEAL

  • Marken mit Charakter.

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